This morning, Columbus mover E. E. Ward Moving & Storage was featured in the Columbus Dispatch.
More than 2 million sets of eyes will have the chance to see the company’s logo as it whizzes around Raleigh Motor Speedway on the deck lid of driver Dakoda Armstrong’s car as he competes in the Hisense 300, part of the NASCAR Xfinity series.
The company traveled a little different route to earn such a sponsorship spot.
E.E. Ward helped Richard Petty Motorsports move from Mooresville, N.C., to a larger facility about 20 miles away in Concord. The project was massive, given the size of the Petty operation.
“A move of this magnitude is a six-figure move, on the low end of the $100,000s,” said Brian Brooks, E.E. Ward president.
With that kind of price tag, the company saw an “opportunity for concessions in trade” and was able to negotiate with Richard Petty Motorsports for an in-kind sponsorship between the companies, Brooks said.
The E.E. Ward name is on Armstrong’s green No. 43 car for this weekend only.
E.E. Ward, which has been in business since 1881, has been carrying out corporate relocations for 50 years.
Putting the logo on Armstrong’s car will expose the brand to a new audience, and having it in the Memorial Day weekend race seemed to be the perfect fit, Brooks said.
“When David Pruitt, the marketing-services manager for the No. 43 car, sent me the mock-up and I saw the E.E. Ward logo on the trunk lid, I was like, ‘OK, this is really cool,’ ” Brooks said. “ That was my ‘wow’ moment.”
Read the full article here.
(Reposted from the Columbus Dispatch)